Jim Barnett, Founder & CEO Turn, Inc. – Video Interview
Watch a video with Jim Barnett, Founder & CEO of Turn, Inc. Jim Barnett’s Zen insights are interesting for entrepreneurs, business people, or anyone implementing a big vision. Flickr photo set is here.
Jim Barnett on:
- 19 years of morning meditation
- Riding up King’s Mountain to clear his mind
- Simplicity in advertising
- On naming his company “TURN”
- Performance and simplicity behind Turn
- On building a culture of honesty and Zen authenticity
- Why positive references aren’t enough
- Why one should rent expensive offices
- Big ideas need big rooms
Jim Barnett BIO
Jim co-founded Turn in 2005, bringing his extensive experience in online advertising and search to create a next generation market for online advertising. Most recently, Jim was President of Overture Search, a division of Overture Services, Inc. He joined Overture via its acquisition of AltaVista Company, where he was President and CEO. In this role, he led the company’s spectacular turnaround and sale to Overture.
About Turn
Turn’s advertising platform leverages machine learning algorithms that consider contextual, behavioral and demographic information to select the best ads. One key differentiator in Turn’s automated process is the extended advertiser and publisher control. Another key differentiator is the ability to select any possible ad pricing model (CPM, CPC or CPA) through a single platform, while maximizing yield.
Your Responses to Jim Barnett’s Interview
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An interesting and educational interview. Who would have thought that a company priding itself in complex algorithms actually focuses on simplicity?
I would be interested in learning more about his daily regimen. cool insights for aspiring Valley CEOs.